Brendan Witcher

Vice President / Principal Analyst, Digital Business Strategy, Forrester

Brendan serves digital business strategy professionals. He is an expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today’s leading strategies and tactics in digital excellence.

In his research, Brendan covers such consumer-oriented, cross-vertical topics as eCommerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies, and conversion optimization. Brendan applies this knowledge to numerous industries and spends most of his time consulting with companies that are at the forefront of dealing with digital disruption.

In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

My Sessions

Placing Your Best Omni-Channel Bets: Prioritizing Competing Initiatives

The rise of the omni-channel shopper has presented the retail industry with an abundance of opportunities to add, extend and improve processes across the enterprise. Whether it be improved customer engagement, deeper personalization, or enhanced assortment and inventory planning, there are no shortages of initiatives needing attention and investment. It can often be overwhelming to […]