Placing Your Best Omni-Channel Bets: Prioritizing Competing Initiatives

The rise of the omni-channel shopper has presented the retail industry with an abundance of opportunities to add, extend and improve processes across the enterprise. Whether it be improved customer engagement, deeper personalization, or enhanced assortment and inventory planning, there are no shortages of initiatives needing attention and investment. It can often be overwhelming to try to determine priorities and to anticipate the impact of all the areas that could be addressed. Brendan Witcher, Principal eBusiness and Channel Strategy Analyst for Forrester, will analyze the current retail landscape and, based on his deep experience and extensive research, Brendan will reveal those opportunities that he believes have the most potential to positively impact your business.